Fast Sites Win

Imagine this: you have wonderful ideas, products, services, or even yourself (a personal brand) you want to share with the world. Naturally, you want people to discover you and take specific actions—whether that's contacting you, hiring you, or engaging with your content.

Let’s take some examples:

• You have a service and want them to contact you.
  • Click on your service
  • Read the details
  • Reach out to you
• You have a portfolio and want companies to hire you.
  • Browse your portfolio
  • Be impressed by your work
  • Download your resume
• You have content about the field you love and want to share it with people.
  • Enjoy your blog posts (hey, that’s me! 😄)
• Or... maybe you already have customers but want them to:
  • Add items to cart
  • Complete their purchase
    ... and, list go on and on.

What's the problem then? If your website takes more than a few seconds to load, you’re already losing opportunities. Visitors get distracted, frustrated, or simply leave—often never returning.

Slow websites act like invisible barriers between you and your audience.

What Do Users Actually Expect?

Research shows:

• 0.1 second: Feels instantaneous
• 1 second: Maintains smooth user flow
• 10 seconds: Causes frustration and abandonment
  (Source: Nielsen’s Usability Engineering)

Even more concerning:

• 40% abandon sites that load in 3 seconds
• 75% won’t return to slow sites
  (Source: Time is Money, Everts)

Why Speed = Conversions

A conversion rate is the percentage of visitors to your website who do what you want them to do. That “thing” could be:

• Purchases
• Newsletter signups
• Contact form submissions
• App downloads
• Account creations

(Source: Cloudflare Research)

And, conversions means monay ...

Let's take Amazon as an example. They calculated a page load slowdown of just one second could cost it $1.6 billion in sales each year.

Source: How One Second Could Cost Amazon $1.6 Billion In Sales

Maybe you're wondering, if users are switching to AI chat-based search (ChatGPT, DeepSeek, Claude, Gemini...), why should I still care about SEO?

The answer lies in how AI systems actually work. These tools still rely on traditional web content - especially fast-loading, authoritative sites with clear information architecture - to generate their answers. For a deeper look at this challenge, see AI visibility: An execution problem in the making

Bottom Line

Slow websites hurt:

• User Experience (frustrated visitors)
• SEO (lower rankings)
• Revenue (lost conversions)

Then, what separates fast, high-converting sites from the rest? That's why I created this blog, to dive into the latest tech, tools, measurement techniques, and even small optimizations.

Let's dive into that together.. :)

📌 *If you like it, bookmark this site or follow me @green.dev ... I'll be sharing more content in the coming days.

Thanks for reading ... have a nice day!